This cat is regarded as a skilled hunter with an extremely adept at his senses, as a wild and powerful cat, as the fastest land animal in the world - the cheetah. Magic and fascination of this noble animal inspired the creators of hearing aid manufacturer GN ReSound. The launch of the new hearing aid micro-dot by ReSound ² ® accompanies the internationally active company with an original advertising campaign that redefines the notion of the cheetah and found both the absolute discretion of the tiny hearing solution. Dot by ReSound hearing instruments ² ®, which offers considerably less than a 1-cent coin weighs, people with hearing loss a groundbreaking combination of discrete design, natural sound quality and excellent speech intelligibility. Since its launch in October, the micro-hearing experience and an accompanying advertising campaign, a very positive response.
"For the development of our new campaign, originality and continuity were equally important," said Marc Reichling, marketing director of the GN Hearing Ltd. "With the hearing set by ReSound dot ² ® is the success story of our dot by ReSound hearing on a new technological level of development continues. In the center of the campaign with the previous system dot ™ by ReSound, which launches in January 2008, we stood noble Dalmatian dogs. Our systems of the youngest generation, we now present on the spotted fur of the cheetah - on which they are also virtually undetectable. "
In the current campaign, the Danish development agency Creative Advance, come along with numerous posters and print ads as well as various teaser mailings also a wide range of decorative elements, brochures, flyers and giveaways to the original application. Its attractive advertising mix is the West German hearing aid manufacturer GN ReSound for their approach to customers is available, and with proven success.
"The original motives with the cheetahs have approached me so much that I really wanted to use for your own flyers action", such as hearing champion Corinne Heise, owner of Hörpunkt Heise from Torgau. "The action was then also really great, everything worked out fine. Thanks to our mailings, we were able to agree on all 50 dates for consultation with interested customers. With ReSound I would make such a promotion at any time. "
Even the manufacturer GN ReSound, quite satisfactorily, given the impact of the original campaign motif. - "Our new animal image makers emphasize the smallness of the product, its excellent design, its uniqueness and elegance," said Marc Reichling again. "Cheetahs are also extremely powerful. They carry thus the increase of our new technology is very convincing."
"For the development of our new campaign, originality and continuity were equally important," said Marc Reichling, marketing director of the GN Hearing Ltd. "With the hearing set by ReSound dot ² ® is the success story of our dot by ReSound hearing on a new technological level of development continues. In the center of the campaign with the previous system dot ™ by ReSound, which launches in January 2008, we stood noble Dalmatian dogs. Our systems of the youngest generation, we now present on the spotted fur of the cheetah - on which they are also virtually undetectable. "
In the current campaign, the Danish development agency Creative Advance, come along with numerous posters and print ads as well as various teaser mailings also a wide range of decorative elements, brochures, flyers and giveaways to the original application. Its attractive advertising mix is the West German hearing aid manufacturer GN ReSound for their approach to customers is available, and with proven success.
"The original motives with the cheetahs have approached me so much that I really wanted to use for your own flyers action", such as hearing champion Corinne Heise, owner of Hörpunkt Heise from Torgau. "The action was then also really great, everything worked out fine. Thanks to our mailings, we were able to agree on all 50 dates for consultation with interested customers. With ReSound I would make such a promotion at any time. "
Even the manufacturer GN ReSound, quite satisfactorily, given the impact of the original campaign motif. - "Our new animal image makers emphasize the smallness of the product, its excellent design, its uniqueness and elegance," said Marc Reichling again. "Cheetahs are also extremely powerful. They carry thus the increase of our new technology is very convincing."
