"Not so fast, my friend"

By Russell Hickey

It's long been assumed that, in the Internet age, reader's attentions spans have gotten shorter.  A new study by the Poynter Institute, however, found readers of on-line publications spent more time reading the stories they selected versus readers of broadsheets or tabloids.

The study can be found at: http://eyetrack.poynter.org/

The study is on-going, and further findings and analysis of reader behaviors are expected to be released later this year.

Russell Hickey is a Claims Counsel at Media/Professional Insurance.